Sales systems are broken. Companies invest heavily to generate leads, only to see them disappear after a few interactions, as they get lost in the black hole of a CRM. Data quickly becomes outdated, knowledge is lost, tasks are missed, and follow-ups become either painfully time-consuming or boringly generic.

We believe this is not a problem of effort, but of structure. When CRM data loses clarity, sales and marketing systems stop working as intended: decisions become guesswork and teams productivity sinks.

Our mission is to change this reality by restoring clarity. That is why we build tools that keep CRM data clear, reliable, and actionable over time. This enables teams to prioritise correctly and apply consitent workflows.

We know this problem intimately because we have lived it. We are entrepreneurs and engineers who previously pioneered regenerative agriculture in Europe with Rize. As a fast growing company, we experienced firsthand how quickly CRM systems degrade as teams grow, processes evolve, and data accumulates.

Our goal is to help companies build sales and marketing systems they can trust. Systems where data supports decisions, where workflows remain effective over time, and where teams can progressively harness the full power of AI.

We envision a future where sales teams of any size work alongside AI agents thanks to reliable datasets. A future where tedious tasks are managed by AI, and where more time is spent in meaningful conversations that drive trust, interest, and growth.